Salesforce introduced a new component to its AI in 2018 in something they call ‘Einstein‘. By making Salesforce even better, Einstein makes NuLaw better as well. Between Salesforce’s AI and a NuLaw’s focus on creating the best law firm case management software out there, NuLaw users are positioned to be leaders rather than followers.

More about Salesforce Einstein

Salesforce Einstein is an AI platform built around the concept of deep learning. The brilliant minds at Salesforce have created a series of algorithms capable of taking data, analyzing it, and applying deep learning principles to make it more usable than it has ever been.

If you are not familiar with the concept of deep learning, it involves transforming unstructured data into something useful. Deep learning algorithms are based on artificial neural networks built from software.

A good deep learning algorithm can take a ton of unstructured data and analyze it. Then, by comparing it to other known data sets, it can learn from the unstructured data to draw conclusions. The unstructured data can then be reorganized, re-analyzed, and transformed into usable data for any number of purposes.

What It Means for Salesforce and NuLaw

Deep learning obviously has a ton of applications for CRM. When applied to our industry, it makes law firm case management software better. Here are three practical examples:

1. Case Acquisition

Salesforce Einstein applies deep learning to customer and CRM case data to determine what it takes to turn potential clients into paying clients. The same principle exists within NuLaw. AI enables our software to identify those cases and clients most likely to come on board. NuLaw then combines that data with automation tools to deliver qualified, compiled cases directly to a law firm.

2. Marketing

Next, Salesforce’s AI is capable of analyzing how potential clients respond to marketing materials. Through analytics and deep learning, NuLaw can apply the same principle to legal marketing. Marketing materials can be analyzed and adjusted in order to elicit a more positive response among a larger group of potential clients.

Moreover, both case acquisition and marketing data can be combined to create stronger results across the board. This leads to higher-quality and a larger volume of cases at the same time.

3. Collaboration

Perhaps the most important aspect of Salesforce Einstein is its built-in connectivity. Simply put, Einstein applies analytics and deep learning to the data used by every department in a given organization. But it doesn’t stop there. It connects all that data in usable ways that facilitates collaboration between departments.

When we bring that over to NuLaw, we end up with law firm case management software that connects every data point used by each department in the local office. We no longer have a scenario in which the accounting department is using one set of data, the billing department another, and attorneys and their clerks still another data set. They are all using the same data connected at points relevant to each department. This enables office-wide collaboration that ultimately increases both efficiency and productivity.

Thanks to Salesforce Einstein’s AI capabilities, law firm case management practice software will never be the same again. Einstein represents but one of the reasons we built a NuLaw on Salesforce.

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The legal industry is historically slow to adopt technology. For reasons that do not matter to this discussion, attorneys and law firms tend to be several years behind their counterparts in most other industries to adopt new technologies that would make what they do more efficient and cost-effective. This includes AI.

Yet companies like ours understand the importance of AI for creating the legal practice management software of the future. Not only does AI have a vital role to play, it could also be the defining factor in what constitutes a successful legal practice a decade from now.

AI and Discovery

To suggest that AI hasn’t had a place in legal software until now would be misleading. That’s not the case. Some exceptionally good legal software developers began using AI a decade ago, even in its infancy, to improve the discovery process. Litigators were given tools that made discovery cheaper and less risky. And as the years have gone by, these tools have been improved.

Unfortunately, AI’s contribution to practicing law has been limited primarily to discovery. That’s changing now. For example, some of the same AI concepts that have made the discovery process better are being applied to other areas of law outside of litigation.

AI is starting to contribute to real estate transactions, corporate transactions, managing wills and estates, and so forth. It even has a role in compiling and analyzing years of data that, until recently, has sat on law firm computers without any real use.

Making Law a Better Business

We are as excited as anyone to see how AI is changing the case management aspects of legal industry software. But we think the real potential of AI in law is improving the business side of things. Simply put, properly applied AI makes law a better business all the way around.

Getting back to that previously mentioned data, attorneys have been storing client data for decades. Most of that data has been gathering digital dust as it sits unused on hard drives and network servers. AI is shaking off the dust and putting the data to work.

Building AI capabilities into legal practice management software unleashes the power of big data to improve business. Years’ worth of data can be analyzed to identify trends, pinpoint past issues, and even predict future growth. Proper analysis and reporting can make attorneys better at what they do – both as practitioners of the law and business owners.

AI Will Never Replace the Attorney

If there is anything holding back the development of AI for legaltech, it is the misplaced concern that computers will eventually replace lawyers. That is not going to happen. No matter how advanced artificial intelligence becomes, it will only be able to do what human programmers tell it to do.

On the other hand AI will make attorneys better at what they do by giving them new tools for discovery, case management, and case acquisition. AI will make their offices more efficient by managing data more effectively.

AI does have a role in the modern law firm. Thanks to legal practice management software like NuLaw, attorneys and law firms are benefiting.

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